Product Descriptions

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An eco-friendly home goods company was struggling with low conversion rates on their product pages. Their existing product descriptions were technical and failed to connect with customers emotionally or highlight the unique benefits of their products.

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I rewrote over 100 product descriptions, focusing on creating a consistent brand voice that highlighted both the emotional and practical benefits of each product. Each description was SEO-optimized and crafted to address customer pain points while emphasizing the eco-friendly aspects of the products.

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The new product descriptions led to a 65% increase in conversion rates across the website. Average order value increased by 28%, and the time spent on product pages doubled, indicating higher engagement with the content.